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Meet the students
Author: Chris Riley
Meet the students
A strange tribe and diversity, students go back to antiquity. They are there by the millions, but difficult to trace. Find out who they are, where they meet and the opportunities they offer:
Maximum Rockus
Who are they?
Such is very fond of Pete Doherty, The Killers and regularly reads the NME.
What are they?
A bit long, went to college because they are not sure what they want in life (with the exception of Glastonbury in mind, of course). Also identified as an "artist" (Mintel, 2004).
Where can you find?
When not downloading the latest Green Day track on your iPod, you can find lurking in dingy bars, shops Indie screening to collect rebates rare or rent a DVD. Often, nocturnal creatures, who love smoking - how can we say? natural resources are in the middle of all students who go to concerts rock.
Most likely:
Use a T-shirt Nirvana ( "This is the story of man, my father loves it!)
Least likely to:
Listen The cheeky girls.
Marketing opportunities
Maximum Rockus want to hear concerts, CD offers, promotions, beer, music festivals and where to find cheap Rizla.
Urbanicus fashionista
Who are they?
Most likely to be women, this small bird-like creature is known to be high goals. Caring for mind and body, which are among the 26% of the students involved in some form of sport or exercise at least one Once a week (Mintel, 2004).
How are they?
Beautiful and orderly, with clear, bright skin, finished with a touch of lip gloss in the day, but togged-designer in his favorite of the series of sales when they come to town once a week. They like the quality, but are more efficient because they fear students debt. Try and budget for all of the interest-free credit cards to help manage their finances.
Perhaps one of the Mintel "planners" (2004), taking into account a certain willingness to enhance their career prospects.
Where can you find?
The gym, bar, library, library designer shops (for ideas) and street fashion.
Most likely:
I wish I could afford Stella McCartney for Adidas "design exercise gear.
Least likely to:
Drink alcopops
Marketing opportunities
Keep Urbanicus fashionista fully informed about the cheap flights to Thailand, the bank accounts of innovative Pilates classes, organic coffees and focuses on the facial.
Culture Vulturecalus
Who are they?
There are about 30% of students (compared to 17% of non-students) who regularly visit art galleries and in exhibitions. (Mintel, 2004)
What are they?
And participation are encouraged, probably pretty loud, and love the discussion and debate on recent cultural events. The female of the species in May and 15% among those who attend performances of contemporary dance.
Where can you find?
Cinema, art gallery, museum, theater or swanning around the spring festival of the summer, as the Big Chill or lost vagueness. See the night in a nightclub, organized by a small up-and-coming hip-hop breaks or the label.
Most likely:
Try BLAG its way into the art gallery of the most recent visit private or urban music event.
Least likely to:
They are the "big fish, small fish" dance on the podium at The Ritzy nightclub.
Marketing opportunities
Attract this group of two to one, theater, art gallery memberships, museum café and offers discounts to students cinema.
Academius Geriatricus
Who are they?
This race is 10% of students who are 21 and are more likely to be men. Could be a work of Refugees (Mintel, 2004), who decided to come to school after work, who want a qualification to progress.
How are they?
On average, have about £ 350 more in cash during the school year to young students. There are many possibilities that have lived in London (DfES, 2002/03).
Where can you find?
Overall, the study of one of the most recent college or work part time in paid employment. Lo make the most of their courses through laboratory research archive center or library.
Most likely:
Have your old suit Next work hung in the closet and brush regularly and clean their teeth.
Least likely to:
Hang out with school leavers in student union.
Marketing opportunities
Where the market post-graduate courses, discount days and the bookstore rental properties this target group can be of service.
I-am-mad-i-am-UCI
Who are they?
They want to get a diploma with a minimum of noise, while that benefit a fund themselves and make the most of the college social scene.
How are they?
Jolly, nobody like nuts or there they are, you must have seen the clubs of Ibiza or Ayia Napa this summer.
Where can you find?
Freshers Week attend all events to the hilarious school disco "in the student union or take more shots at the door the pub in the city.
Most likely:
Apply to Big Brother (humans) or magazine FHM High Street Honeys (female).
Least likely to:
Being a wallflower.
Marketing opportunities
Week Freshers events, club news cheap entry promotion of condoms and beverages will be to attract your attention.
Geekus Spectacalus
About are they?
Commonly translated from Latin as "geek" that love is excellent, probably the academic world in math or science. Always will university to the next logical step and Mintel fall into the category "Production Liners" (2004).
What are they?
Very shy about the chances of mating, and not too hot in the old sense, but always happy to explain the latest technological magic a classmate.
Where can be found?
More likely to be a student at the oldest universities, go to the movies, science fiction conventions or student dating agency.
Most likely:
Remember how long division.
Least likely to:
Enjoy extreme sports.
Marketing opportunities
Geekus loves spectaculus a gadget, science fair, book sale extra-curricular event or conference.
About the author:
Item Media Group for specialists printing flyers and cards
Article Source: ArticlesBase.com - title = "Meet the Students> Meet students
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